|Posted by Lilly on March 17, 2016 at 4:40 PM|
If you're one of the uninitiated, you're going to love this! Every year Rita's, our biggest competitor, offers everyone a free small cup of their famous Italian ice on the First Day of Spring. This year that falls on Sunday, March 20th. It's a YUUUUGE event here in the Northeast! I'm talking long, long lines, no matter the outside temperature! If Rita's is new to you, it's worth it to go get a cup and sample their product. They are the leader, after all... must be doing something right.
As someone who has been attending this event for the past 4 years, I like to try any new flavor they might be testing. Of course, it's really that my kids would disown me if we didn't get some. The little traitors. But kidding aside (sort of), this year Rita's is launching a new line of All-Natural Italian Ice. I find this very interesting, as well as telling. I see a trend in Italian Ice, and desserts in general, that has it moving closer and closer to the original recipes, which started out with water, sugar and fruit. Not a terrible product. But many manufacturers these days slap in stabilizers and corn syrup along with lots and lots of preservatives... essentially goo. With the current state of health in our nation, many folks are searching for the least toxic treats for themselves and their little ones. For Rita's it's probably coming full circle offering something that may have been more like their original product anyway. For me, I'm a little apprehensive. I stood apart from Rita's ice with my very natural, less sugar-laden product - something I got rave reviews over. So I'll be interested in trying out this new line of natural ice and see how it compares to mine.
Here's more info. on that new, natural line, from PRNewsWire.com:
Rita's Italian Ice, the world's largest Italian Ice concept with more than 600 stores across the country, officially announced the debut of a new product, All-Natural Italian Ice. The new Italian Ice line extension is made with simple, natural ingredients and comes in four delicious flavors — Pineapple and Strawberry, which are available immediately in all open stores nationwide, as well as Banana and Orange, which will be available by March.
"Our guests have always appreciated that our Italian Ice is made fresh daily using quality ingredients, but they were still looking for a natural option that offers the same great taste they've come to expect from Rita's," said Robin Seward, chief marketing officer at Rita's Italian Ice. "For a brand committed to happiness, it was important to evolve our product to fit our fans' lifestyles. We think Rita's All-Natural Italian Ice is going to be a hit with our loyal fans and new fans to come."
If you make it out to the Free Ice event, come back and share with everyone what you got, and what you thought! Happy 1st Day of Spring!